OpenEd is hiring a fully remote Growth Marketing Manager ($110K-$130K plus bonus) to build a repeatable acquisition engine across an expanding portfolio of states. The role owns end-to-end new-state launches plus major growth levers including SEO, website conversion optimization, lifecycle marketing, referrals, paid acquisition, and performance analytics. Candidates need 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale, with multi-market campaign management and agency management experience.
Key Highlights
Key Responsibilities
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Job Description
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OpenEd is hiring a remote Growth Marketing Manager at $110K-$130K plus bonus to own growth across new-market launches, SEO, CRO, lifecycle, referrals, paid acquisition, and analytics. The role calls for 5+ years of B2C/DTC growth or performance marketing experience.
Before applying, use SalaryGuide to benchmark the $110K-$130K range against comparable growth marketing roles and review the role and company context in one place.
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Role Snapshot
- Original title: Growth Marketing Manager
- Company: OpenEd
- Location: Remote, United States
- Salary: $110K-$130K per year, plus bonus
- Employment type: Full-time
- Experience: 5+ years of B2C/DTC growth or performance marketing experience
OpenEd is currently accepting applications from candidates living in AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, and WV.
Company Overview
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OpenEd is focused on giving students access to customized, world-class education and resources while empowering families. The company has served more than 100,000 students and is continuing to grow.
About the Role
This is a hands-on growth role responsible for building a repeatable acquisition engine across an expanding portfolio of states. You'll coordinate new-state launches while owning major growth levers including SEO, website conversion, lifecycle marketing, referrals, paid acquisition, and performance analytics.
Responsibilities
- Lead end-to-end new-state launches across paid media, SEO, lifecycle, content, brand, and partnerships, while continuously improving the GTM playbook.
- Own SEO strategy and keyword priorities, including technical SEO recommendations across schema, metadata, headings, internal linking, URL structure, and on-page conventions.
- Own website conversion strategy for high-impact program pages, using funnel analysis, A/B testing, and landing-page experimentation to increase applications.
- Build and optimize lifecycle programs across nurture, re-engagement, TOFU, MOFU, referral, segmentation, and automation.
- Develop referral mechanics within lifecycle flows and work alongside the ambassador program to grow word-of-mouth acquisition.
- Manage the paid media agency, set growth targets, assess performance, and test creative, audiences, and channels to improve qualified applications and enrollment efficiency.
- Own state-level pipeline reporting across traffic, conversion, applications, lead-to-enrollment rates, paid performance, referrals, and other acquisition sources.
Qualifications
- 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale, including B2C experience within the last five years.
- Experience managing multiple markets, regions, or campaigns simultaneously.
- Strong paid search and paid social knowledge with a track record of generating qualified leads.
- Experience managing agencies or external partners against performance goals.
- Understanding of SEO strategy and technical SEO fundamentals.
- Hands-on CRO, A/B testing, landing-page, lifecycle, email, and marketing automation experience.
- Strong analytical skills with the ability to turn performance data into action.
- Webflow experience is strongly preferred.
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Compensation and Benefits
- $110K-$130K annual salary
- Bonus
- 401(k) with company matching opportunities
- Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits
- Fully remote work environment
- Flexible working hours with an emphasis on healthy work-life balance
- Generous PTO
- Collaborative, supportive team
Apply Through SalaryGuide
Open the full Growth Marketing Manager role on SalaryGuide to review the complete position and company context, compare the $110K-$130K compensation range with relevant marketing benchmarks, and tailor your resume to the JD before applying.
If you have the B2C/DTC growth background and want direct ownership across acquisition, conversion, lifecycle, paid media, and new-market launches, review the full role and apply.
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